Faded Roots Boutique

"Eclectic Clothing & Artisan Goods"

About Us

Experience the charm of Downtown Sun Prairie at Faded Roots Boutique—where style meets soul. Proudly catering to the Madison area, we are your go-to destination for eclectic women's fashion, offering an array of thoughtfully curated clothing and accessories for every personal style. Our love for local craftsmanship shines through our unique selection of locally made jewelry and goods. Immerse yourself in an atmosphere adorned with earthy vibes, natural décor, and the sounds of roots music. Our friendly staff and fun events make every visit memorable. At Faded Roots, we believe our customers are the heartbeat of our community, and we are passionate about helping you feel beautiful inside and out. Fashion, friends, and fun make Faded Roots Boutique the ultimate shopping destination!

Areas Served

What We Offer

Our Specialties include:

Locally Made Accessories
Goods and Skincare
Eclectic Fashion for All Ages
Fun & Welcoming Staff
In Store Events
Live Music

Our Services include:

Discover your style with our In Store Shopping Experience! Enjoy one-on-one personalized styling sessions with expert guidance for your unique wardrobe needs.
Great Customer Service!
Private Shopping Events w/ Your Friends!
10% OFF Military Discount On Regular Price Items!
We DO SHIP!

Our Brands include:

Bedstew
Liverpool Jeans

Our Products include:

Women's Clothing
Fashion Accessories
Dresses
Casual Wear
Jeans
Shoes
Women’s Apparel
Women's Fashion
Business Casual
Women's Jackets
Women's Jeans
Women's Pants
Women's Tops
Women's Loungewear
Women's Shoes
Women's Boots
Women's Hats
Women’s Accessories
Handmade Accessories
Handmade Goods
Handmade Jewelry
Perfumes
Jewelry
Artisan Goods
Purses
Women's Bags
All Natural & Organic Skincare Products
Bath and Body
Men's Grooming Products
Beard Care

Testimonials

On 11/1/2025 Tarik Amach had this to say:
Down to earth folks, helpful, and smiley service. It’s a nice and simple boutique, I came here a couple of times and always enjoyed my experience. I recommend anyone who didn’t visit to give this place a try.

On 8/17/2025 Robert Gustafson had this to say:
This boutique is so cute!! Morgan was fantastic to work with. If you’re in the area be sure to stop by! Lots of great brands-Liverpool & others. Wonderful space to shop! I’ll be back.

On 8/17/2025 Tracy Heldt had this to say:
Gorgeous store! Beautiful selection. Morgan was so helpful and sweet. However, just the right amount… look forward to coming again to shop.

On 7/15/2025 CHasz had this to say:
I stopped at FADED ROOTS BOUTIQUE in Sun Prairie yesterday afternoon after trudging through the mall without finding even one thing I liked, and only finding clothes made for either teen girls or frumpy older women - NOT my style. Faded Roots is exactly what I needed in my life..... quality, non cookie cutter, stylish clothing for women. FINALLY, I can shop with confidence, find clothes that fit, look great, and are soooo comfy! I am IN LOVE with all of my new finds, and I won't need to shop anywhere else! Thanks, Faded Roots, I can be me again!!

On 6/11/2025 Susan Knudson had this to say:
I had a great shopping experience! The owner is very friendly ! I love the selection of clothes and accessories !Beautiful store ! ❤️Susan Knudson

Contact Us

Faded Roots Boutique
146 Cliff Street Sun Prairie, WI 53590
Phone: (608) 318-5009
Email: fadedrootsboutique@gmail.com

Where To Find Us

Payment Types Accepted

Visa, MasterCard, Discover, American Express, Venmo

Our Hours

Holiday Hours May Vary. Please Call For Details.

Monday: 10:00 AM - 5:00 PM
Tuesday: 10:00 AM - 5:00 PM
Wednesday: 10:00 AM - 5:00 PM
Thursday: 10:00 AM - 6:00 PM
Friday: 10:00 AM - 5:00 PM
Saturday: 10:00 AM - 4:00 PM
Sunday: 12:00 PM - 4:00 PM

News

Shop Small Saturday is ALL About Supporting Small Business & SHOPPING LOCAL for The Holidays! ❤️🎄

We Have Some GREAT FUN In Store for You at Faded Roots Boutique AND Downstairs in “The Roots Cellar” on This Very Special Day! Check It Out!

☃️ First 100 shoppers at Faded Roots receives a FREE Shop Local canvas tote and a Downtown SP shopping passport! More Details BELOW 👇
✨ Shop LOCAL FARM to TABLE 👩‍🌾 at Our GRAND OPENING 🎉 of “The Roots Cellar” Local Farm Fresh Market & Grocery Store❣️ Located on The Lower Level of Faded Roots Boutique!
🎵 LIVE MUSIC by Professor Pinkerton Presents Upstairs at Faded Roots Boutique 11am-1pm!
🎄 In Store HOLIDAY SPECIALS & 60% Off Sales in The Bell Tower at Faded Roots!

❄️ How the Passport Works:
Visit each participating business by 4 p.m. to fill your passport and be entered to win one of five $150 gift baskets from:
Beans N Cream, Forever Yours Jewelry, MCV Salon, Sun Prairie Flowers by Hen & Chick, and The Wire Basket.

✅ Passport Rules
- Passports are available at every participating business.
- No purchase required—just stop in to get your passport hole-punched.
- Turn in your completed passport at any participating business by 4 p.m. on Nov. 29.
- Five winners will be selected and contacted on Monday, Dec. 1.
- Gift baskets must be picked up at the assigned business during regular hours by Dec. 13.
- Basket assignments are random; winners will not select their basket.

We’re thrilled to announce “The Roots Cellar” — your boujee little grocery store and friendly local farm fresh market!

TAG a friend & help us spread the good news! 🌱

Our Faded Roots family is growing, and we couldn’t be more excited to bring a local food market to Downtown Sun Prairie!
Focused on organic goods and local Wisconsin farmers, The Roots Cellar will feature:
🥬 Fresh produce
🥩 Local meats
🥛 Dairy & grains
🍞 Fresh-baked bread, sweets & treats
🍯 Dry goods, sauces, & seasonings
🥗 Prepared meals
☕ Coffee, specialty drinks & more!

We’ve got LOTS of work ahead before our big Grand Opening, but we can’t wait to share the journey with you. 💪🏻
Stay tuned for updates and sneak peeks as The Roots Cellar comes to life! 🌿

#therootscellar #localfarmfreshmarket #supportlocalfarmers #farmtotable #organic #wisconsin #farmfresh #local #homegrown #eatrealfood #foodlover #eatinghealthy #eatresponsibly

🌿✨ Join Our Artisan Market! ✨🌿 Faded Roots is seeking farmers, bakers, and vendors to showcase their unique goods at our upcoming market event. Don't miss this incredible opportunity to share your craft with our community. Contact us today to be a part of something special! 🌾🥖🛍️

Faded Roots Boutique is Looking for UNIQUE Local Artisans for Our Up & Coming Markets Down in “The Roots Cellar” & Outdoor Markets! We are Looking for Makers of Jewelry & Accessories, Fashion, Leather Goods, Candles, Potters, Painters, Sculptors, Woodworkers, Art, Antique Collectors, Bakers, Local Farmers, Food Vendors, Food Trucks, AND MORE!

The Dates & Events are As Follows:
Thursday Feb. 13 ~ 5pm-8pm GALENTINES NIGHT
Fri & Sat March 7 & 8 ~ 10am-4pm VINTAGE SHOP HOP
Sat March 22 ~ 10am-3:30pm ARTISAN MARKET
Sat April 19 ~ 10am-3:30pm ARTISAN MARKET
Thur May 1 ~ 5pm-8pm DOWNTOWN SP WINE WALK
Saturdays May thru October ~ Indoor AND Outdoor Farmers Market & Artisan Market in the Roots Cellar & On Our Patio of All Things Handmade & Homemade from 10am-3pm!

Let Us Know if You are Interested in More Info and/or Booking a Date/s by DM or Emailing Jen at fadedrootsboutique@gmail.com

Thank You & This is Gonna be FUN!
Jen XOXO See less

We are SO EXCITED 💕 Faded Roots Boutique Took GOLD 🏆✨ in BEST of MADISON for BEST CLOTHING!
A Huge Thank You to ALL for Your Continued Love and Support. Six Years Ago, Faded Roots Boutique Opened its Doors in Downtown Sun Prairie; and We have Been SO BLESSED to Be a Part of This Wonderful Community.
Our Biggest GOAL is To Provide Premier Eclectic Fashion & Artisan Goods to Women of All Ages & All Styles Everywhere. But it’s More than Just Fashion. Our Biggest LOVE is that We Get to Form Wonderful Connections with Our Beautiful Customers and Community. To See a Smile on Our Customer’s Face when They Find that Perfect Outfit, to Hear About How There Day is Going, To get EXCITED when They have GOOD NEWS, To Listen when They Don’t, To Hear About Their Dreams & Aspirations, To Share Family Stories and The Things that Touch Their Hearts, and To Laugh Together & Just Have a Little Crazy FUN on the Faded Roots Floor is ALWAYS a Good Time!
Every Day is Special and It is YOU That Makes Faded Roots Boutique Our Happy Place. Thank You. ❤️
All My Love & Gratitude,
Jen XOXO

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FAQ

What kind of products do we offer at Faded Roots Boutique?

We offer a curated selection of stylish clothing, accessories, and lifestyle items. Our collection is designed to help you express your unique style with comfort and confidence.

Do we offer online shopping?

Yes! You can browse and purchase our products directly through our website. We update our inventory regularly, so be sure to check back often for new arrivals.

What sizes do we carry?

We strive to offer inclusive sizing across many of our styles. Specific size availability may vary by item, so please check individual product listings or reach out to us with questions.

Can I return or exchange an item?

We want you to love what you buy! If you’re not satisfied with your purchase, please refer to our return policy on the website or contact us directly for assistance.

How can I contact Faded Roots Boutique?

You can reach us through our website’s contact form or social media channels. We’re happy to help with product questions, order support, or styling advice.

Locations

146 Cliff Street Sun Prairie, WI 53590 - (608) 318-5009
146 Cliff St Lower Level Sun Prairie, WI 53590 - (608) 333-7932

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